According to a Pira report, RFID and printed electronics will have a big impact on the printing and publishing industries 
A little longer than 80 days perhaps, but UV-cure inkjet is circumnavigating the globe at its own accelerating pace. | Authenticate and Differentiate - Using Avantone Packaging |
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| Written by Avantone Oy | |
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Counterfeiting, traditionally a particular menace to the luxury goods industry, nowadays also has a serious effect on the pharmaceuticals industry, spreading even to Fast-Moving Consumer Goods (FMCGs), such as tea bags and bubble gum. Almost any product with international brand value may be mimicked or become the target of outright counterfeiting. This business is built around attractively lower prices and higher margins for the counterfeiters, increasingly much too often at the expense of consumer health and safety. While many brand protection technologies have been introduced in recent years, few of them are particularly effective in distinguishing the original from the fake in the hands of the consumer. Couple that with the frequently high cost of adding protection features to the package or directly to the product, and the economics of counterfeiting remain largely undeterred. Enhance your brand-Drive away the counterfeitsWith both the supply and demand sides of this equation in mind, Avantone Oy develops and introduces state-of-the-art interactive packaging technologies that help authenticate original pharmaceuticals and FMCG brands. Avantone’s solutions are based on the integration of optics, electronics and nano-technology with print media and packaging, using conventional cost-effective printing and converting processes. That’s why Avantone’s technologies are best suited for use in high-volume consumer packaging and related marketing communications. They can be easily adopted as authentication solutions into any brand protection system. Imitating these solutions using conventional technologies is very costly, if possible at all – thus nullifying the profits achievable by counterfeiters. Avantone’s solutions, including the use of innovational DIFTONE™ optical effects, not only help protect the brand by differentiating the original product from the imitation, but further enrich the consumer brand experience. Based on the integration of controlled diffractive optics and holography to high volume packaging and printing, DIFTONE™ optical effects provide a new dynamic layer of information and visual appeal to print media and packaging.
Cost-effective production, costly mimicryWith DIFTONE™ optical effects, no additional packaging material layers are required but at best can be produced directly onto existing materials. DIFTONE™ optical effects are therefore environmentally friendly and can be safely disposed of, as they cannot be easily reused. Brand authentication devices based on Avantone’s technologies are a nice complement to the brand protection portfolio of a brand owner, converter or brand protection solution provider. Avantone Oy, headquartered in Tampere Finland, is a reputable company owned in part by mobile phone giant Nokia and the process and machinery corporation Metso. Avantone’s new printable solutions can help you to protect and enhance your brand for the benefit of you and your customers. Contact Avantone for further discussions and to learn more.
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