According to a Pira report, RFID and printed electronics will have a big impact on the printing and publishing industries 
A little longer than 80 days perhaps, but UV-cure inkjet is circumnavigating the globe at its own accelerating pace. | Powerful Purchasing Arguments For New Fasson Global Co-Ex Labelstocks |
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| Written by Avery Dennison | |
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The introduction of the Fasson Global Co-Ex range of labelling films from Avery Dennison Roll Materials Europe represents little short of a revolution in the self-adhesive label market — and brings a significant number of benefits to brand owners in many fields — particularly consumer goods for home and personal care. The face of today’s packaging market is changing radically as consumer brand manufacturers increasingly set their sights on a global marketplace. To them, the importance of maintaining brand image across continents, not just national borders, is an essential part of the marketing strategy. Brand integrity — a combination of quality, consistency, and image — has been relatively easy to manage while manufacturing and packaging was centred in western Europe or North America; but with new economies developing around the globe, the costs of exporting (and in some cases punishing import tariffs) finished, packaged goods has led many international manufacturers to choose to pack and even produce them in the new markets, for their developing base of consumers. The ability to source not just ingredients, but also world-class packaging components, is key to the success of such a venture. The new range of Fasson Global Co-Ex films makes a major contribution to cost-effective, consistent, high-quality self-adhesive labelling — wherever in the world a purchasing manager needs it. Avery Dennison: a leading global supplierFasson Global Co-Ex films were developed with the needs of end users specifically in mind. Avery Dennison Roll Materials Europe and its sister division in North America have manufacturing and supply facilities throughout the world, and are active today in every continent. Avery Dennison Corporation is a Fortune 500 company with a long-established reputation for innovation — its founder invented the original self-adhesive label concept in 1935 — and for an in-depth understanding of customer needs in terms of quality, service, and performance. Its credentials as a world-class supplier are not in question, and companies who can testify to its capabilities include many of today’s leading global brands.Significant savingsWith global availability a given, purchasing managers can also make significant cost and time savings by specifying Fasson Global Co-Ex films across the board. One single specification of labelling substrate streamlines the entire purchasing process; and high-volume orders and long label runs can bring keen costing benefits.On-shelf appealFMCG packaging today — particularly in the fields of cosmetics and personal care products — is increasingly viewed as integral to the brand, and an important tool in the retail on-shelf battle against competitive products. Fasson Global Co-Ex can help brand owners maximise the impact of their packaging with its physical characteristics.Face film characteristicsAvailable in two facestock qualities, clear or opaque white, Fasson Global Co-Ex films are conformable. As their name implies, these products are highly-technical proprietary low-gauge co-extruded cast films. Their clarity is superior to that of polyethylene label substrates, and their conformability better than polypropylene. They incorporate polymer blending, machine-direction orientation, and cross-directional conformability to deliver the complex performance requirements of the label market. On a container, they offer good resistance to product spillage, moisture ingress, and all kinds of in-use environmental conditions. They are engineered to offer superb print results.Versatile adhesive formulationAvery Dennison’s key expertise in adhesive formulation also guarantees — with Fasson S692N permanent acrylic adhesive — a high cohesive strength, even on low surface energy substrates. Its ‘wet out’ characteristics are also excellent to provide the extra-smooth, sparkling finish on clear Fasson Global Co-Ex labels that brand managers require. The adhesive complies with all European food directives and recommendations for direct contact with dry and moist non-fatty foodstuffs, including German BfR XIV, as well as US FDA 175.105.High-performance release linerFinally, in terms of physical characteristics, Fasson Global Co-Ex films are supplied with a supercalendered glassine release liner which guarantees exceptional on-press stability, crisp label diecutting, and — most important of all — accurate, high-speed label dispensing on the packaging line. The combination of machine-direction orientation and cross-direction conformability accommodates the needs of most container shapes, and the low gauge of Fasson Global Co-Ex films gives more labels per reel — so fewer stoppages on the packagaing line are required for reel changes, again saving time and cost.Benefits for label convertersLabel converters also welcome the single-specification opportunity presented by Fasson Global Co-Ex films. Just one material requirement means reduced inventory for a printer — not just in terms of the label substrate itself, but also the print ancillaries: inks, plates, and dies. Less changes on press lead to time savings in terms of make-ready and press maintenance; print quality is easy to maintain; and on-press productivity is maximised. These benefits can bring cost savings to both label converters and to brand owners.Print aesthetics and practicalitiesIn terms of print aesthetics, Fasson Global Co-Ex films offer excellent register and ink adhesion, and can accommodate all the standard narrow- and medium-web print processes. They are available with a corona-treated print ‘skin’ or topcoated with Fasson TC1000 topcoat.Extra surface protection on a label that will be expected to withstand heavy usage during its service life can be achieved successfully with in-line overvarnishing or overlamination. Conclusion: think globalThe strategic benefits of Fasson Global Co-Ex films for both label converters and product manufacturers are clear — but together, they add up to a key opportunity for brand owners. Global specification of this unique and revolutionary range of labelling films can contribute to a shorter time to market for new products, new product variants, or new packaging introductions. In today’s fiercely competitive retail market, this element is ultimately the key to brand success. Avery Dennison |
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