According to a Pira report, RFID and printed electronics will have a big impact on the printing and publishing industries 
A little longer than 80 days perhaps, but UV-cure inkjet is circumnavigating the globe at its own accelerating pace. | The new leader of the mail revolution |
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| Written by MegaSpirea International | |
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A revolution is occurring in the mailing industry. Once thought to be dying, the industry is still viable, as the Internet drives more and more business into the mail stream. For every online purchase, a parcel is sent and a bill is generated.
A name and address is added to the lists that catalogues are routinely sent to in overwhelming numbers. Yet the mailing industry is crying out for new leadership, leaders that can respond to new market trends and new technologies that have emerged within the last few years. As these trends converge, the industry will grow in health and in importance and new markets will open up to technology providers. But the fact is that trends do not converge on their own, they converge when innovative leaders act and provide the necessary catalyst for change to occur. The new technologies and trends that will have impact on the business of mailing include these three:
- Direct mail campaigns will move to smaller, full-colour, personalised mailings. - Workflows will be simplified, to reduce the number of independent processes involved. For example, forms and envelopes will no longer be pre-printed and stored, but will be created dynamically. - Workflows will be developed for increased flexibility. For example, just-in-time (JIT) targeted offers will be printed along with mail pieces.
- The financial industry is already highly regulated regarding content and timeliness of documents, but has experienced significant failures with existing procedures. New procedures and processes are needed to avoid further failures.
- New processes are required to maintain the timely production of statements, bills, checks and other mail pieces regardless of failure of a facility due to external circumstances. - Displaced people will need to receive their mail at new locations, even though their primary address has remained the same. Traditional open-face envelopes do not easily allow for a difference in mailing address vs primary address. In addition to the three drivers outlined above, the mail industry is reacting to two other trends that are occurring simultaneously and driving innovation:
- These markets can take advantage of new technologies and processes without having to integrate with legacy systems. They represent potentially lucrative markets that may not choose to utilise traditional methods and technologies. The revolution begins. The markets are ready and the technology is rapidly developing. All that is needed to act as catalyst is a new leader to create the conditions that result in critical mass. MegaSpirea International is positioned to be that leader. Mailliner 100The Mailliner 100 by MegaSpirea International leverages dynamic envelope creation to address the market need created by the trends discussed above. By including the envelope with the print stream and creating the mail piece holistically, mailers experience a significant reduction in the complexity of the mailing operation, allowing for higher security, reduced operator intervention and overhead, and an increase in flexibility with regard to cycle time, inventory and materials handling. There is no need to store pre-printed forms and envelopes. MegaSpirea International is committed to the concept of dynamic envelope creation and will build the software and create integration strategies that leverage that innovation in the mail industry. In short, MegaSpirea will lead the revolution. |
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